"In 2013, we will launch a new strategic initiative to strengthen our B2B business." At this year's Samsung China forum, Park Jae-young, president of Samsung Greater China, said. Not only that, he used "100% focus" to describe Samsung's determination to B2B business.
Yibang Power Network learned that Panasonic's expectation of opening China's B2B market is on one machine, and it is targeting the high-end business market. Two strategic-level products for high-end business users have already entered China first.
“Because companies have a strong willingness to invest in improving office efficiency and the need to gradually convert existing single functions to multiple functions, China’s A4 all-in-one market is a market that continues to grow at an annual rate of more than 20%. Xishan Hao, general manager of Panasonic China System Communications Marketing Corporation, pointed out that Panasonic hopes to use 3-5 years to squeeze into the top three of this market.
Matsushita has high expectations for the B2B market. Matsushita believes that Panasonic MFPs will be available in China and will enable Panasonic to achieve "V-shaped" growth in the all-in-one market.
Compared to Panasonic, Samsung’s layout in China’s B2B market is much broader. The industries that are currently under development include communications, education, hotels, medical care, and construction. Compared to selling products to companies, Samsung pays more attention to providing overall solutions.
In the field of communications, Samsung’s breakthrough in the B2B market is to use smart phones as the core and combine with terminals such as tablet PCs to reach a mobile office by accessing a unified cloud platform.
In the education market, Samsung has provided a set of terminal devices, including smart phones, tablet computers, electronic whiteboards, printers, and notebooks, which can share the content on the teacher's device to the students' terminals in real time and enhance classroom interaction.
In addition, in the medical field, Samsung cooperates with operators to connect medical devices and other terminals to the network to provide informationized and personalized medical services.
Park Jae-woon stressed that the important foundation for Samsung’s willingness to over-subscribe B2B services lies in “giving our commercial customers a tailor-made solution based on our successful experience in consumer electronics.”
According to industry analysts, electronic companies will shift their focus in China's development to the B2B market, mainly due to the huge potential of the Chinese commercial market and the substantial increase in the scale of Chinese government procurement. According to statistics, currently China's B2B market capacity ranks second in the world, accounting for 13% of the market, and maintaining an annual growth rate of 15%.
“In fact, not only China, but also the global B2B market is poised to take off, and the competition for electronic companies in this market will become increasingly fierce in the future,” the source said.
According to the American Business Media report from B2B industry media, in the past 12 months, 29% of marketers in the United States have indicated that their advertising costs in the B2B area have increased, and 59% have remained at the same level as in the past, only 9%. People reduce their investment. About half of the people said that there will be growth in advertising spending in the B2B industry in the coming year.
The person in charge of the Panasonic Public Relations Department of China revealed that Panasonic’s global business structure has undergone major changes, and the B2B business for corporate users has accounted for about 70% of the sales.